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The cosmetic industry is witnessing a deep transformation, which is redefining the traditional concepts of beauty and well-being in the context of an increasingly ageing population. With a forecast indicating that, by 2030, 1 in 6 people will be aged 60 or over, demographic changes are marking a turning point for the industry (1). Today, there is a growing demand for products designed not only to improve appearance, but to promote the health and vitality of the skin, hair and body. The industry is thus moving towards preventive and tailor-made solutions that meet the specific needs of each age group. A phenomenon that is redefining the market, which has always been dominated by the idealisation of youth, paving the way for a new inclusive approach that embraces the needs of all generations.
In particular, there is a growing interest in specific products dedicated to women's health and beauty, with a particular focus on intimate health and the wellbeing of skin and hair.
Modern men are also increasingly approaching self-care, with a growing demand for customised solutions to specific skin and hair health issues. This marks a profound change in the male mindset, where self-care is no longer just an aesthetic aspect, but a real focus on well-being and healthy ageing.(2)
The modern cosmetics market is thus characterised by an approach in which the line between nutraceuticals and cosmetics is becoming increasingly blurred, while inclusivity is emerging as the imperative of an industry that must respond to the specific needs of each individual.
Cosmoprof Worldwide Bologna has always been the world's leading event for the cosmetics industry, a key meeting place for industry professionals. Each year, this exceptional exhibition offers a unique opportunity to discover the latest innovations, technologies and products, to anticipate the new trends that will shape the future of the market.
Once again this year, as a leading CDMO in the cosmetics sector, Biofarma Group will be in the spotlight with a proposal that perfectly embodies the most innovative trends. A selection of advanced solutions designed to embrace the path of beauty and well-being at every stage of life, presented through 4 main trend categories:
• Teens & Tweens
• Young Women
• Senior Women
• Men’s Grooming
For the Teens & Tweens target group, Biofarma presents a selection of cosmetics and nutraceuticals designed for young people's skin problems, such as acne and dermatitis, and also addresses the need for preventive measures to counter future problems, e.g. caused by sun exposure.
The selected products are chosen to create a beauty routine that focuses on the general well-being of teenagers and pre-teens, both from the inside and the outside. The uniqueness of the proposal lies in the fact that it has a dual action; on the one hand, it acts on the target consumer's skin problems, providing instant repair and relief. On the other, it also creates the basis for a healthy and strong skin barrier. By combining immediate effectiveness with future-oriented care, the line offers a complete solution for lasting skin health.
For the category Young Women, the products designed by Biofarma's team are formulated to redefine beauty standards and give young women innovative solutions that provide a hydration boost and start to fight the signs of ageing.
Furthermore, once women reach 30, it becomes increasingly important to prioritise their overall health, hence the supplements and products selected to address issues such as premenstrual relief and the treatment of skin inflammation. This product line combines innovation and wellness for young women: formulated to moisturise, soothe and brighten the skin, it integrates cosmetics and supplements that fight ageing and promote hormonal balance. Nanocosmetics and advanced technologies ensure beauty that comes from within.
The Senior Women product line is unique in its synergy of advanced technology and natural ingredients, designed for the needs of menopausal women. With supplements for active ageing and innovative cosmetics (with retinol and nanotechnology) that act on cell vitality and general well-being, offering integrated support for physical and mental health.
In the Men's Grooming category, Biofarma wanted to focus on a trend that sees men all over the world adopting increasingly systematic grooming routines, experimenting with new hairstyles and seeking professional grooming services like never before. This change reflects a growing awareness of the importance of self-care, personal presentation and grooming as a form of expression. This product line aims to support these trends by focusing on products that address specific male needs, such as hair loss and a comfortable shave.
Cosmoprof 2025 will also be the perfect opportunity to present an exclusive novelty: the hemp-based product line. Hemp currently enjoys high status as functional ingredient in skin care: it moisturises without clogging pores, is a powerful source of antioxidants and has anti-inflammatory properties. With its natural power to soothe, moisturise and protect, hemp oil is changing the rules of the game in the cosmetic industry.
Biofarma Group's sales team will be waiting for you from 20 to 22 March in Bologna (pav 15, stand D6-E5) to present these and many other innovative solutions and to kick off new exciting projects capable not only of responding to the needs of every individual, but also of anticipating the challenges and innovations of the future, in the world of beauty and wellness.
“LIFELONG CARE. The evolution of beauty in the age of longevity”, BEAUTYSTREAMS
“Personal Care Trends: Top 10 Trends for 2025 – Global”, Innova Market Insights
